Framework Agreement-Information and Promotion Campaign Tender

• Country: Czech Republic
• Summary: Framework Agreement-Information and Promotion Campaign to Support European Quality Regimes 2026-2029
• CZT Ref No: 135909605
• Deadline: 20 Mar 2026
• Financier: Self Financed
• Purchaser Ownership: Government
• Tender Value: CZK 57000000
• Notice Type: Tender
• Document Ref. No.: 109805-2026
• Purchaser's Detail:
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• Description:
• The subject of the public contract is the conclusion of a framework agreement pursuant to § 131 ZZVZ with one supplier for the provision of services in the field of marketing, media and PR campaigns aimed at communication support for protected designations of origin PDO, PDO, ZTS for a period of 3 years from effectiveness of the framework agreement. The subject of the public contract is in particular: •Advisory activity in the field of promotion, in particular: -Consultation on issues of advertising, sales support, public relations and agency activities in advertising. -Consultation on market research issues and public opinion. • Elaboration of a comprehensive promotional concept for protected designations of origin PDO, PGI, ZTS, which in particular includes: -Development of the basic advertising concept, public relations concept and sales support concept, - Development of a definitive concept a campaign schedule (advertising, public relations, sales support), -Optical rendering and presentation of the advertising idea, text statement and basic design (basis-layout) for the following brand communication channels: conceptual design and key solutions brand campaign visuals, idea concept design and TVC storyboard solutions, conceptual design and solution of online videos, idea concept design and online banner storyboard solutions, idea concept design and print solution A4, A5, ½ A4, sleeper, draft idea concept and solution for indoor and outdoor presentation, design of the concept of visualization of brands at commercial points of sale, design of a brand sales support solution system in selected retail chains, draft conc...
• Documents:

 Tender Notice